Primary Focus
I decided to create a modern, engaging experience without altering the core messaging, which already communicated the brand’s value and services very clearly and effectively.
I realised it only needed few refinements.
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Make it a a little more captivating, immersive and visually appealing home page for Mitsubishi Electric India.
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Using subtle animations to guide the users’ attention to key areas of the site, enhancing their engagement without overwhelming them.
OLD vs. NEW
Comparing the changes and why they were done, using old website images.
Landing Page
It presents too much information at once, reducing its potential impact. Organizing content with a clearer hierarchy would make key messages more engaging and memorable.
Landing Page
Presenting info. in a progressive way helps make it impactful and engaging.
Services
Services
All services can be seen in single fold. Buttons can be used to access details or make booking for the services provided.
Openable slider deck for easy accessibility
Footer and Other Details
Details about campaigns and news highlights taking a lot of area in the website and in a scattered manner.
Footer and Other Details
Presenting same category of information in compact and easily accessible to users.
Making use of animation and parallax to segregate and simplify the categories.